At the center of the debacle is Detroit tattoo artist and graphic designer B. It all publicly started when Von D posted an Instagram disaffiliating herself with Star and his brand.
Jeffree Star's cosmetics company has raked in hundreds of millions of dollars, according to Forbes , making him powerful in the industry. He rose to fame with popular makeup vlogs on YouTube , and then launched his own cosmetics line.
Before that, Star was a modestly successful MySpace musician. He's one of the earliest internet celebrities. Star has been controversial for racist remarks he made more than a decade ago. He's since apologized and championed cosmetics companies that create products for diverse consumers.
Visit Insider's homepage for more stories. Jeffree Star is one of the most polarizing influencers on YouTube. He's also one of the most powerful.
Star, whose real name is Jeffrey Lynn Steininger Jr. Now, he's a mogul in the cosmetics industry with 16 million loyal YouTube subscribers. He's currently the subject of a docuseries from his friend Shane Dawson.
It examines Star's high-flying lifestyle and how he's mastered the art of poisonous YouTube drama.
Here is the story of Star's rise to fame, from his early music career to YouTube celebrity. Star first became passionate about makeup when he was 13 years old. Jeffree Star in an early Myspace video. After graduating high school in , he worked at several makeup counters and got jobs doing makeup work for weddings, celebrities, music videos, and fashion shoots.
In , with a massive fanbase on YouTube, Star used his money to found Jeffree Star Cosmetics as an e-commerce business he controls. Star first became famous on MySpace. Star in another Myspace video. Jeffree Star Star first gained notoriety for posting personal blogs and vlogs online. He quickly became an internet celebrity, garnering attention in as early as on MySpace.
He became well-known, in part, by the sheer force of his personality, and his unique androgynous image. In old videos and photos , he sported a look similar to what he's now famous for: A shock of colorful hair, a lot of makeup and tattoos, and an unfiltered personality.
His outsized image got him fans, and he was particularly popular among outcast teens. His blogs are now gone from his MySpace page, but the site still contains the other thing that made him famous : music.
Star had a mildly successful music career before he shifted to vlogging and makeup. Jeffree Star in his music video for "Prom Night. His first song, "We Want C," had some viral success in He released the extended play "Plastic Surgery Slumber Party" in and his only studio album, "Beauty Killer," in He signed a record deal with Akon's label in , but never released a second album.
In , Star told Shane Dawson in an interview that personality clashes with Akon led him to quit making music in Star's was nakedly racist in his MySpace period.
He's since apologized. Star apologized for his racist comments in a video. In , after some of those videos resurfaced, he addressed them in a YouTube video and went on a media tour where he apologized and said he'd changed.
It's nasty. It makes me sick to my stomach to watch those old videos," Star said. His harsh review of a Tarte Cosmetics led the brand to expand its concealer shade range. In , Star founded his cosmetics company. It blew up.
Jeffree Star showing off his car on Instagram. But he quickly began focusing his energies elsewhere. Star invested his life savings into a line of liquid lipstick he created under his new company: Jeffree Star Cosmetics. It was a sensation. All 30, units of the initial line sold out within a few minutes of launch, in November , according to Cosmopolitan.
Star doesn't drink. He does, though, consume copious amounts of marijuana. Star lives in Los Angeles, where pot is legalized. I've never sipped a beer, never tried wine, but I have a sweet tooth, so all that sugar really accelerated how fed my teeth were.
Jeffree Star and Nathan Schwadt. Since they began dating in , they've adopted five dogs and moved into a mansion in Calabasas, California. Their relationship has spawned new business opportunities.
The two are marijuana enthusiasts. In , Star gave Schwandt a custom-made weed grinder as a gift. It was a hit among their fans, so Star replicated them and sold them on his site.
He's also a car enthusiast. Star's viral fights got him more attention. Makeup artist and internet personality Kat Von D. He could be savagely critical. Star's pugilistic attitude got him a lot of new followers, but it also cost him friends.