When does baseball's postseason end? The earliest day the postseason could end is Oct.
Louis Cardinals features the winners of four of the past eight World Series.
How are these games not being broadcast to the largest audience possible? Because that audience isn't so big anymore, and the networks know it.
In , according to Nielsen, Major League Baseball averaged roughly , viewers per game. That's about half of the 1. It is nowhere close to the Baseball's premier events don't fare much better.
The average audience for the All-Star Game dropped from a high of nearly 14 million in to roughly 11 million a decade later.
The World Series, meanwhile, saw its ratings drop from During last year's World Series, Nielsen said the average viewer was That's up from With help from competing forms of entertainment, the World Series' biggest audience has collapsed from the 55 million who watched Game 7 in to the 18 million that watched last year's deciding Game 6.
It's not that people don't want to watch baseball. For one, the more than nearly 74 million people who attended games last year was the seventh-highest total of all time though 0.
Average attendance of 30, is nearly 10, more than it was 30 years ago and higher than it was even 10 years ago. Nobody want to watch baseball on television anymore, though, which presents a bit of a problem for networks. Between the three companies, Major League Baseball's playoff games have little less than 4 million viewers per game through each league's Division Series.
Those are great numbers for cable, where Wild Card and Division Series games accounted for four of the Top 6 shows for the week ending Oct.
Consider that a rerun of the CBS sitcom Big Bang Theory drew 4 million that same week, while the show's season premier drew 6 million — more than any MLB playoff game that aired to that point.
That puts baseball behind the NBA, which averaged 4.
All three are battling to secure their sports ecosystems and keep competitors from poaching sports properties. It's sharing Major League Soccer and U.
It's also locked up Wimbledon, the French Open, the U. Open and the Australian Open as well as golf's Masters Tournament. Fox, meanwhile, took a sledgehammer to its sports operations last year and came out looking a whole lot like ESPN's ecosystem.
Fox Sports Network was replaced with Fox Sports 1. FuelTV turned into Fox Sports 2. Fox Soccer disappeared completely, with its programming shifted over to Fox Sports 1 and 2, but the Fox Soccer Plus channel remained.
Turner, meanwhile, is carving out its own corner of the cable sports landscape.
As of , the broadcast partners' March Madness Live app streamed every game of the tournament over mobile devices. All three of these networks still think playoff baseball has inherent value to fans and viewers. Those broadcasts are just more valuable to the companies as well-watched cornerstones of multichannel subscription-based sports empires than they are as widely viewed, ad-driven giveaways on over-the-air television.