Founded inTimex has been in India for 25 years. The company is planning to expand its presence in the country by increasing production capacity and widening its retail footprint. Timex will also launch its e-commerce platform in India this month. Reiss-Schmidt, on his second visit to the country, spoke about his expectations of the Indian market, forthcoming product launches and what Indians like in their watches. Edited excerpts: How is Timex positioned globally?
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Timex has been known to provide value for money to its customers. This keeps the customers happy and they do not switch to any other brand.
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