India opener Prithvi Shaw suspended for doping violation The corn did pop and there was no dearth of my favourite beverage on the upper tier of the Grand Stand. With time, as the lure of the sport spread beyond the threshold of the sacrosanct five-day format and into the increasingly abridged, instant-coffee versions of one-day Internationals and Twenty20s, any meeting between England and Australia on a cricket pitch anywhere in the world has come to be seen, measured, understood, appreciated, criticised and archived through the Ashes prism. New brand of one-upmanship Meanwhile, a bloody partition in Augustsaw the emergence of a new brand of one-upmanship on the cricket field that would soon come to rival the Ashes in verve and panache: An India-vs-Pakistan anywhere on Planet Earth is little short of a duel of cosmic proportions. In a nutshell, an India-Pakistan or an Australia-England is still one of the few reasons that have kept a colonial-era pastime retain its relevance for a generation that measures its time in money.
Advertisement slots for the game are being sold at a 50 per cent premium for the India vs Pakistan match. After the cancellation of four matches in the ICC World Cup so far due to rains, fans are anxious about the fate of the upcoming India-Pakistan match on Sunday, June To begin with, India vs Pakistan match is likely to be one of the most-watched matches in this World Cup.
So, it's the best opportunity for advertisers to maximise reach, but it comes at a huge cost. Star Sports is reportedly expected to earn Rs The channel has about 5, seconds of total inventory the time slot they can sell to advertisers.
The rates for these slots are usually in the range of Rs 1. But, that hasn't discouraged the advertisers. In fact, there's a rush.
According to media agency Carat India's senior executive Vinita Pachisia, there might not even be enough ad inventory left with Star Sports, the official broadcaster of the tournament to be sold for the India vs Pakistan matches. The broadcaster had sold off most of the inventory much in advance, which meant the advertisers interested in last-minute booking had to pay even higher price.
But what happens to all the money advertisers spend if the match gets cancelled due to rain? It depends upon the package the advertisers have purchased. Those who are supposed to play their ads on the live programme and not the analysis and highlights suffer the most.
The time slot they have purchased gets carried forward to another match, but quite obviously the reach of an India vs Pakistan match cannot equal the match of let's say India vs Bangladesh.
A clause in their contract ensures the carry forward of the time slot.
This means that if an India match is cancelled, the advertiser can opt to use that free commercial time FCT on another India match, and same goes for a non-India match, FCT can be booked on another non-India match, provided there is inventory available on later matches," said Pachisia.
In some cases, a reconciliation takes place at the end of the tournament and any inventory which is left unutilised is not billed to the client, according to Pachisia.
As for the broadcaster, an insurance clause covers the loss of revenue but only if not a single ball is played. India's match against New Zealand was also one of the four matches that was called off due to the rains.
The number of washouts this World Cup is more than the previous washouts of 2 matches each in the and World Cup editions. Weather forecasting platform AccuWeather has predicted chances of rains in Greater Manchester on June As upset fans criticised the ICC for not factoring in reserve days, Chief Executive Dave Richardson said in a statement, "Factoring in a reserve day for every match at the World Cup would significantly increase the length of the tournament and practically would be extremely complex to deliver.