Can India complete a dominant clean sweep on home turf? You can watch the whole thing from pretty much anywhere with an India vs South Africa live stream.
Sports viewers not only come in huge numbers but are also willing to pay for content. The IPL is not even an international fixture… Are people as interested in it after 10 years? How does STAR plan to recover the insane cost-per-match?
That is a Not only that, Hotstar even notched up a global record of The year before, it had hit a peak concurrency of 4. The viewership numbers on Hotstar are a testimony that digital can be scaled like a mass media platform television.
It establishes two things that will likely define the sports OTT segment in India going ahead - a There is a vast addressable audience for live sports on mobile, and b This audience is willing to pay for content.
The pack gave users the flexibility to pay for only sports content as opposed to shelling out Rs per year for an overall Hotstar subscription that also includes movies, TV shows, news, and other genres.
It was a smart move and it paid off. And, cricket gave it the necessary push. App installs recorded a massive percent growth on Google Play Store.
|related news||Live streaming will be available on Hotstar.|
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|Star Sports (Indian TV network)||Share this stream Why you should watch cricket on Cricket Live Stream?|
Viewership soared as well. The platform witnessed a rise of percent in viewership, percent in hours spent, and 69 percent in average time spent during the series. There could also be an all-new entrant in the form of DSport owned by Discovery.
Netflix, are you listening?