Get March Madness Live channel on Roku Best ways to watch all of March Madness While you complete your streaming setup, get yourself ready for all this basketball with "One Shining Moment", the annual tradition that mixes the best highlights from each year's March Madness with the official theme song of the event. Here is last year's edition. One of the best ways to watch March Madness starts with an antenna to get the 24 CBS games for free over the air. Game times are subject to change.
Ironically, the biggest life raft could end up being provided by ESPN the same network that forked over the money in the first place to fuel a bubble around broadcast rights deals. KU announces a change to its Jayhawk Network.
Seems like a much better setup compared to the past, when some folks used to be blacked out from games in the state of Kansas. The Jayhawk Network had previously been an over-the-air service in the state of Kansas, as well as a streaming option — but one that could be subject to local blackout rules.
At this point, a very quick primer for the uninitiated: As of August , the Big 12 — of which, Kansas is a member — will be the only one of the Power Five conferences in college sports without a dedicated network.
Texas, another Big 12 member, has its own deal with ESPN for the Longhorn Network, and its existence is the primary reason why the Big 12 does not yet have its own channel nor will it in the near future for third-tier programming.
Kansas had its own deal with ESPN streaming on top of the local broadcast rights, but this is likely the roadmap of how those types of deals evolve over time. With teams like Kansas joining that fray on their own, it sets in motion the next step for how schools continue to make money off of broadcast rights and ESPN stays as relevant in that space, even in a shift to a la carte programming.
Long-term, this could also show the early details of how college sports moves toward even more specialized programming, by using the targeting and audience segmentation tools that addressable OTT provides.
In the s, college football teams and conferences negotiated TV deals with a national contract. Oklahoma and Georgia changed all of that with a lawsuit against the NCAA, opening up individual teams and conferences to negotiate their own deals.
At that same time, a fledgling network ESPN was still working to establish itself and accumulate valuable inventory. Conference sizes grew, payouts came along with them… now, we may see teams get even more value in self-determination similar to what Texas has in the Longhorn Network and Notre Dame has with its NBC contract.
But this tests dedicated audiences on a niche level, seeing if fans of individual schools will pay.
This storyline is far from the forefront with the college football season beginning in a matter of days.